Introducing: The TLR Rebrand
The last two years have been nothing short of a challenge.
The world has been changed by the pandemic, and our world at TLR has changed.
While pressing through significant challenges, we have been working hard to propel TLR forward.
Today we are announcing a complete rebranding of TLR Communications.
One of our mantras at TLR is “Appreciating the past, while embracing the future.”
With this in mind, we will be known as “TLR Global” going forward. This name retains our brand recognition in Australia, and signposts our plans for the future.
But, you’ll have to wait to hear more on that so stay tuned…
Similarly to rising from the ashes, TLR Global was built from nothing but the experience and tenacity of Dave and Bill.
We have decided to keep the Phoenix as the primary inspiration for our logo, with sweeping accents that reflect propulsion generated from wings, and our movement forward with our customers to a secure future.
People and culture have always been at the core of our identity.
Our people are our greatest asset.
Alongside this, we are a software driven company who are committed to developing our own security software solutions.
We don’t just grab the next ‘big thing’ and re-sell it.
Now, we are combining these strengths to create software enabled people, who can work smarter with smart software.
We’re different, and we want to look different to reflect these values.
Like you, we couldn’t stand the thought of another cyber security or tech company using some completely forgettable shade of blue. In stark contrast, our bright colour pallet is designed to stand out, in the same way our service stands out.
Our customers, partners, and friends have always known our voice to be direct.
We don’t sugar coat things. We are very upfront.
We often hear, “You are WYSIWYG” (pronounced: “whiz-zee-wig”), which means “what you see is what you get.”
This message is captured in our new website and marketing materials as it’s very close to our heart.
Simple, concise, with nowhere to hide is how we want customers to see TLR.
We also hear “If you want to get the job done, work with TLR”, and this is one thing that will never change.
This evolution means so much to us, and is just the first of several announcements we have in store for 2022.
We hope you like these changes and join us in leading from the front.
And remember, if you need help with any aspect of your cybersecurity system, simply get in touch with our team of friendly professionals. We provide straight-forward, no-nonsense advice to help you understand the importance of cybersecurity to protect your business.